The vainio.seitsonen fashion team formed by Merja Seitsonen and Johanna Vainio moves effortlessly in the uncharted borderlands of fashion and art. The vainio.seitsonen brand was founded in 2002, and already the first collection in 2003 was awarded a prize in the prêt-à-porter category of the Baltic Fashion Award in Germany. The vainio.seitsonen collections have been launched at international events of avantgarde fashion, such as CPH Vision in Copenhagen, in MarginLondon and Ideal in Berlin. They feel it is important to observe various phenomena in society and collaborate with artists from various fields.